Email may be nothing new, but it continues to be a key way that companies keep their online presence strong and maintain an ever-growing list of followers and customers. With a strong email marketing campaign, your customers can stay in-the-know about anything new that your company is up to or simply to stay top-of-mind in both past clients and warm leads.
Done right, an email marketing campaign is a simple, affordable, and efficient way to stay top of mind with your existing clients or nurture new ones. Your campaign can include components including drip email marketing, opt-in forms, and marketing automation to encourage repeat business, boost referrals, drive leads, and increase up-sells. With a long list of email contacts, just one email marketing blast can significantly boost sales with minimal effort.